Lodes wanted a name that could convey the idea of change and open opportunities for continuous evolution. To balance their creative intuition with a solid method to create a name that could have universal appeal. Lodes is an identification of values, rather than just a company name and it stands for.
What does Lodes mean?
Lodes is an identification of values It is a word coined by us but it is built on a meaning, in Italian it comes from the Latin "laude", the meaning for us is that of excellence. The associations are laud, praise, prize.It is a word which contains LO for laude, love, and DES for design. It expresses for us the aim towards a path of excellence. Lodes is a container that we will fill with meaning through our products and stories.
What about the identity of LODES?
The identity of Lodes has balanced two trajectories: an idea of timeless and essential elegance, with a more contemporary tension related to the world of research and design. The logo has been hand chiselled with the idea of distorting a classic and minimalist type as if it were struck by a spectrum of light that changes its size and proportions, so the central part of the logo is more elongated and bold while the ends are narrower
What is design?
Design is no longer a driver of uniqueness: it has become a pre-requisite for high-quality products. Good design, and good designers, are responsible for facilitating the relationship between products and users, between forms and experiences. It is more about my style than design by itself.